Where Commerce Meets Gameplay: Redefining the Consumer Experience

The connection between conventional commerce and interactive entertainment is becoming increasingly evident. The emergence of services that continually update and expand games has transformed the entertainment landscape and reshaped our expectations for interactive media. In today’s world, audiences invest significant time in various forms of content—from video games and series to other media that may not even be purchased—resulting in a vast amount of leisure time that needs to be filled. To gain further insight into this shift, a conversation was held with a product manager from a prominent gaming company at a recent industry event in Gdańsk, where his perspective on current trends was shared.

The discussion highlighted several examples where physical retail environments incorporate elements familiar from the digital world. For instance, certain stores now feature interactive maps and dining areas to improve the overall shopping experience, and some even curate displays that mimic how products might be showcased in a home setting. Additionally, there are sections offering special deals in a manner reminiscent of in-game discounts. This blend of physical and digital experiences demonstrates that while innovative platforms introduce new ideas, industries continue to borrow and adapt concepts from one another.

The conversation also addressed the importance of recognizing the boundaries between industries. The gaming expert pointed out that some features are unique to digital commerce, such as interactions on social media platforms. He mentioned elements like connecting with friends and expressing approval through likes or reactions—features that are integrated into game systems but can inspire functionalities in other areas of digital content, such as incorporating mechanisms seen in conversational platforms into gaming interfaces.

Furthermore, the aim remains to ensure that users feel at ease by creating experiences that resonate with their interactions on other entertainment platforms. This approach promotes a sense of familiarity, making each activity appear as routine as those found in other media forms.

For readers who are eager to explore the subject matter in greater depth of production and industry insights, viewing the complete interview with available subtitles is encouraged.