Snapchat Partners with Google Cloud to Elevate My AI Experience with Gemini's Advanced Features

In an exciting development, a notable collaboration has emerged between Snapchat and Google Cloud, focusing on the blending of cutting-edge AI features within My AI, powered by Gemini. This partnership, revealed recently, enhances the social media experience by introducing sophisticated computer vision features, alongside upgrades in the handling of text, audio, and code. Google has confirmed that Snapchat's implementation of Gemini utilizes AI models accessible through Vertex AI, building on a long-standing relationship since Snapchat's launch on Google Cloud back in 2011.

With the introduction of My AI powered by Gemini, users can expect more than just basic generative AI functionalities. This integration significantly boosts the AI's ability to process various forms of media including text, images, audio, video, and code. For example, users may interact with the chatbot by sending an audio file or photo and pose related questions. In a recent demonstration, Snapchat's CEO highlighted a fun feature allowing users to submit images of different snacks and receive recommendations for the healthiest choice amongst them.

In practical applications, this technology can assist users while traveling abroad by translating street signs or responding to inquiries based on video content. While all Snapchat users have access to My AI, Plus subscribers enjoy exclusive features like image generation and enhanced AI-driven edits. Since the transition to Gemini, Google has reported a remarkable 2.5X boost in user engagement within the United States, a significant improvement over the previous reliance on OpenAI's AI models.

At a recent digital event, Google Cloud also introduced other new clients embracing its AI technologies to enrich their user experiences. Among these clients are notable companies such as Volkswagen US, Warner Bros. Discovery, Bell Canada, and Best Buy, highlighting the growing trend of AI adoption across diverse industries.